Codes and Conventions of a Poster

• Actors names - these are at the top and are clear to see, they only include a few names that are the most famous/most important characters in the film.
• Background - they have used a location from the film that is an eye catching picture, and relates to the theme of the film - the sea with a ship and a gloomy sunset.
• Pictures - the poster features the main characters of the film. The photo is large and in the centre, taking up most of the poster so the viewer can see them straight away.
• Logo - the film's logo is right in the centre of the poster so it is obvious what film is being advertised.
• Text - the least important text is featured at the bottom of the poster, including all the company names/cast/crew etc. The larger text at the bottom shows the release date which is in red so stands out, and the formats that the film is being shown in.